At La Crosse Wed Design and More our
philosophy is simply different.
We believe five things about web marketing;
- It is here to stay
- It is your lowest cost marketing tool in the long
run
- Use it to eliminate other electronic media that
costs much more
- Frequent changes create frequent visitors
- It is best introduced as a supplement to
traditional marketing tools
That is why we are now La Crosse Web Design and More. The
"More" is a recognition that successful marketing via the web requires
some old fashioned selling tools along with web marketing.
Lots of web design companies will admit that a web site requires
more than fancy bells and whistles. They will all tell you to be
found you have to spend some marketing money with the big search
engines or be patient. It took this company 2 years to be found
in the top 10 of some of the major search engines, even with a url as
descriptive as La Crosse Web Design.
So, what makes for a successful web presence. It is not just
a unique name. The text on your home page helps. Some
search engines key in on text. Fresh content helps, some search
engines key in on how often the site is updated. Great meta tags
help but then the same ones that are successful for your competition
are the very ones you want to use. They already use them so
gaining an advantage there is difficult.
Marketing a web site is like any other marketing tool. You
have to get the word out. At the outset your web site will be
all outlay. You will need to include your web site in brochures
and flyers. All media advertising should include your web site.
Everything should be directed to making your web site the go to spot
for your customers.
Your web site is the most flexible and cost
effective means of advertising once your intended audience has added
it to their favorites. This happens by getting the word out.
This happens by keeping your site dynamic and fresh. This
happens by making it the most informative and up to date marketing
piece in your arsenal. Only the web gives you the opportunity to
change your marketing on a moments notice. It is the next best
thing to face to face contact. It represents your personality
and your business philosophy.
"IF YOU BUILD IT, THEY WILL
COME....BUT ONLY IF THEY KNOW IT IS THERE."
|
